LiveXLive 2019.png
Type of site
Internet radio
Available in English
Owner LiveXLive
Key people Brad Kindig (CTO)
Commercial Yes
Registration Optional (Limited Plays), Free
Launched March 15, 2007 (as Slacker Radio)
Current status Active

LiveXLive (pronounced Live by Live) is a music streaming platform, combining audio and (often live) video, available in the US and Canada. Users can access the service on the web, through mobile apps on smartphones and on OTT devices. It allows users to create and share customized music stations. LiveXLive allows users to customize one of their programmed stations (for instance, Today's Hits) or start with music similar to an artist or song, and then customize that. Currently, LiveXLive powered by Slacker has 420 expert-curated music stations.

LiveXLive's business model offers free, ad supported access, and subscription levels that remove ads and offer additional features.

In September 2017, Slacker was acquired by LiveXLive.[1] In April 2019, the Slacker app rebranded as LiveXLive Powered By Slacker.[2]

History [ edit ]

The company was founded in 2004 by Celite Milbrandt[3] and Dennis Mudd who launched the company in March 2007.[4][5][6] Dennis was the former CEO of MusicMatch, which was purchased by Yahoo Music and became known as Yahoo! Music Radio.

In September 2007, the service[7] finalized its deals with four major labels: Sony BMG Music Entertainment, EMI, Universal, and Warner; it also announced deals with thousands of indie labels.[8]

In 2008, Slacker released the Slacker Portable Player, available in 2GB, 4GB, and 8GB capacities.[9] On January 9, 2008, the Slacker Portable Player received Laptop Magazine's Best of CES Portable Audio/Video Player Award.[10] On September 16, 2008, Slacker released a new portable player called Slacker G2.[11] Slacker consumer electronics, including the G2 Personal Radio Player, have since been discontinued in favor of an emphasis on smartphones and other mobile applications.[12] In April 2008, the company announced agreements with top music publishers, including EMI Music Publishing, Sony/ATV Music Publishing, Universal Music Publishing Group and Warner/Chappell Music. These agreements, signed before the Slacker Portable Player (since retired) launched, allowed Portable Player users to listen to cached Internet radio stations and premium radio users to save songs for later playback.[13]

Final Slacker logo prior to LiveXLive acquisition.

On 13 February 2013, Slacker retired its original look and logo in favor of a new, streamlined design and a simplified logo, now colored orange (as opposed to the black, white and gold colors of the old logo). On 14 December 2014, a redesign and relaunch incorporated a new logo, a red, white, and black color scheme, and a complete UI overhaul for all platforms.[14]

LiveXLive purchased Slacker at the end of 2017 and combined Slacker into its streaming service, rebranding the service in April 2019 as LiveXLive Powered by Slacker.[15]

Basic functions [ edit ]

LiveXLive/Slacker offers traditional genre, specialty, and artist stations pre-programmed by professional DJs while also letting users build entire stations of specific artists. Users can continue to develop any of these stations by rating favorite songs and banning artists or songs. LiveXLive/Slacker also allows subscribers to customize any station to their liking by adjusting settings like: more hits or more depth, more or less of their favorites, and more current or more classic material. The music could also be interspersed with music, sports and ABC News updates, alongside some DJ banter. LiveXLive also offers access to over 40 live-streamed music events a year such as Rock In Rio, Rolling Loud and iHeart Country.

When a user inputs the name of a specific band or artist LiveXLive/Slacker will instantly create a station based on that musician along with similar artists. This feature allows users to discover new artists similar to the ones they already like. Users can also create their own stations by inputting artists they like. The rest of the station is automatically populated with similar songs and artists. Pre-programmed themed stations (holidays, music festivals, and artists) are also available.

In July 2010, Slacker added the ABC News station, with an option to include headline news for top-of-the-hour updates on any Slacker Radio station.[16] In late summer 2011, ESPN channels were also added.

Account types [ edit ]

LiveXLive Basic Radio LiveXLive Radio Plus ($3.99/month) LiveXLive Radio Premium ($9.99/month)
  • Listening to ready-made stations
  • Creating custom stations
  • Skipping 6 songs per hour per station
  • Ads every 5 to 7 songs
  • Audio quality: 128kbit/s
  • Listening to ready-made stations
  • Creating custom stations
  • Unlimited skips
  • No ads
  • Audio quality: 320kbit/s
  • Listening to ready-made stations
  • Creating custom stations
  • Unlimited skips
  • No ads
  • Audio quality: 320kbit/s
  • Offline listening
  • Play on demand
  • Only available through iTunes

Mobile applications [ edit ]

The LiveXLive powered by Slacker mobile app works on iPhone, iPod touch, WebOS, Android, BlackBerry, Windows Mobile 6.x & Windows Phone 7.x/8.x smartphone platforms, and Windows 8.x/RT. The applications provide playback from 3G or WiFi connections. Features such as station creation, recently played stations, fine-tune options, artist biographies, photos, album art, reviews, station caching and lyrics (for LiveXLive Radio Plus or Premium subscribers) are available on the mobile applications as well. Slacker access is built into the music app of the Tesla Model S, X, and 3 vehicles in the US including an ad free Slacker account at no charge.

Community [ edit ]

LiveXLive/Slacker has provided its listeners and all music fans with the opportunity to connect via Twitter, Instagram, and Facebook to further promote music discovery.

Twitter [ edit ]

Twitter users can log into LiveXLive/Slacker[17] and select the option to automatically or manually alert their friends and followers about the following:

  • Station changes/plays
  • Favorite song
  • Banned song
  • Banned artist

Facebook [ edit ]

Facebook users can find LiveXLive on Facebook and become a fan to get music news and learn about new features, promotions, and contests.

See also [ edit ]

References [ edit ]

External links [ edit ]

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