Carti performing in November 2016
Jordan Terrell Carter
September 13, 1996
Atlanta, Georgia, U.S.
Jordan Terrell Carter (born September 13, 1996), known professionally as Playboi Carti, is an American rapper, singer and songwriter. Formerly signed to Atlanta-based underground label Awful Records, he is currently signed to A$AP Mob's AWGE Label and Interscope Records. His eponymous debut mixtape was released on April 14, 2017, and his debut studio album, Die Lit, was released on May 11, 2018.
Jordan Terrell Carter was born in Atlanta, Georgia, and grew up in Riverdale, Georgia. He attended North Springs Charter High School in Sandy Springs. Carter skipped high school classes regularly to work on his music or go to his job at H&M.
Carti began rapping at an early age under the name Sir Cartier. Much of his early work has been deleted from the Internet. He adopted the name Playboi Carti in 2012 and signed to rapper Father's underground label Awful Records. He began to attract attention in 2015 with his singles "Broke Boi" and "Fetti" featuring Da$h and Maxo Kream, both of which were published to SoundCloud. Around this time, Carti frequently collaborated with artists in Atlanta's underground rap scene, including his cousin UnoTheActivist, ThouxanbanFauni, Yung Bans, Lil Yachty, Ethereal, and producers Mexikodro, and ICYTWAT.
Carti released his eponymous debut mixtape in April 2017. The release gained attention from various music publications, including XXL, Pitchfork, Spin, HotNewHipHop, and PopMatters, and reached No. 12 on the Billboard 200. The mixtape spawned two successful singles, "Magnolia," which reached No. 29 on the Billboard Hot 100, and "Woke Up Like This" featuring Lil Uzi Vert, which reached No. 76. Accompanying the mixtape's release, Carti embarked on a tour with Gucci Mane and Dreezy.
On June 13, 2017, Playboi Carti was named as one of the ten of XXL's "2017 Freshman Class." Around this time, he was featured on A$AP Mob's single "Raf" from their album Cozy Tapes Vol. 2: Too Cozy and Lana del Rey's single "Summer Bummer" from her album Lust For Life.
Most recently, Carti and Lil Uzi Vert have teased a collaborative mixtape. On May 11, 2018, Carti released his debut full-length album Die Lit.
Carter's fashion style is one of the main features of his public image. GQ has defined Carter as the "leader of a youth style," and said that he represents a stylistic midpoint between the "fashion gloss of A$AP Mob, the punk-rock attitude of Uzi Vert, and the playful camp of Yachty."
Carter's favorite brands include Raf Simons and Balmain. Carter met Simons at a fashion show in New York. Carter is featured on the song "RAF" by A$AP Mob, which was dedicated to the Raf Simons brand. The music video for the song included Carter, A$AP Rocky, and Quavo wearing rare Raf Simons clothing. Carter considers Kanye West and A$AP Rocky inspirations for his fashion style.
Carter has been described as a "mumble rapper," and his music as "playful, hard-hitting, and very melodic." Complex called his style of rapping "spare and repetitive, more concerned with flow and catchy phrases." Briana Younger at Pitchfork said that "Carti’s music is less about lyricism and more about atmosphere," going on to say that "whatever Carti lacks in substance he makes up in sheer audacity." Carter's music is influenced by rappers such as Gucci Mane, Young Thug, A$AP Rocky, Lil Uzi Vert, Chief Keef, Yung Lean, and Lil Wayne.
Carter is known for his "Baby Voice Carti" technique, characterized by his voice hitting high pitches with unclear pronunciations and frantic cadences. He has used this technique on popular songs such as "Almeda" with Solange, "Earfquake" with Tyler, the Creator, and "Pissy Pamper" with Young Nudy.
In July 2017, Carter was arrested for domestic abuse charges after arguing with his girlfriend outside of the Los Angeles International Airport and then grabbing her by her backpack and pulling her out of the terminal. In August, it was announced that Carter would not face domestic abuse charges.
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