Roberto de la Madrid

Roberto de la Madrid
7th Governor of Baja California
In office

November 1, 1977 – October 31, 1983
Preceded by Milton Castellanos Everardo
Succeeded by Xicoténcatl Leyva Mortera
Personal details
Born February 3, 1922

Calexico, California, USA
Died March 19, 2010

Tijuana, Baja California, Mexico
Political party Institutional Revolutionary Party (PRI)
Spouse(s) 1. Elena Victoria; 2. Regina Johnson
Profession Businessperson

Roberto de la Madrid Romandia (February 3, 1922 – March 19, 2010)[1] was a Mexican elected official who served as governor of Baja California from 1977 to 1983. He was the first American-born governor of a Mexican state.[2] He was a member of the Institutional Revolutionary Party (PRI).

Early life and education [ edit ]

De la Madrid was born February 3, 1922, in Calexico, California, to Mexican parents.[3] He grew up on both sides of the border, attending schools in Tijuana and San Diego, including Sweetwater High School in National City. His American birth made him an American citizen, but he later became certified as a Mexican citizen. He was bilingual and bicultural, and maintained friendships and business activities on both sides of the border.

Non-political career [ edit ]

He was a distributor for Richfield and Pemex and was active in Mexican political campaigns. He also appeared in the 1959 Dennis Hopper film The Young Land and was listed fifth in the credits; the name of his character was Don Roberto de la Madrid.[4]

Political career [ edit ]

In 1973, he was appointed tourism director for the state of Baja California. He later served as one of Baja California's two senators and as director of the national lottery program, appointed by his close friend, President José López Portillo.[3] In 1977, López Portillo chose him to be the PRI candidate for governor of Baja California after the death of the original candidate.[5] His inauguration in 1977 attracted celebrities from both sides of the border including López Portillo, then-San Diego Mayor (later California governor) Pete Wilson, and de la Madrid's longtime friend John Wayne.[3]

News reports at the time spoke of his ambition to be President. He said that he was eligible to be president of either the United States or Mexico, but chose to enter Mexican politics because he figured the odds of becoming president were better in Mexico. By a coincidence of history, unrelated Miguel de la Madrid became President of Mexico in 1982.

As governor Roberto de la Madrid was credited with "helping foster binational relations, attracting foreign investors and establishing a strong tourism program."[3]

Personal life [ edit ]

He was married twice, first to Elena Victoria in 1942, with whom he had two children, until her death in 1988, and secondly to the former Regina Johnson in 1998, who survived him. He died March 19, 2010, in Tijuana, at the age of 88.[3]

References [ edit ]

  1. ^ Jody Jacobs Mexican Inauguration, Los Angeles Times, November 13, 1977
  2. ^ Roberto de la Madrid dies at 88; U.S.-born governor of a Mexican state, Los Angeles Times, April 14, 2010
  3. ^ a b c d e Roberto de la Madrid: U.S.-born Baja governor praised for nurturing binational relations, San Diego Union-Tribune, April 12, 2010
  4. ^ The Young Land (1959),
  5. ^ The Week in Mexico, San Diego Union-Tribune, April 4, 2010
Preceded by

Milton Castellanos Everardo
Governor of Baja California

Succeeded by

Xicoténcatl Leyva Mortera
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