Type Private
Industry Software
Founded 2001 in Denmark
San Francisco
United States
Key people
Steve Tzikakis, CEO (September 2020)
  • Sitecore Experience Manager
  • Sitecore Experience Platform
  • Sitecore Experience Commerce
  • Sitecore Content Hub

Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. The company was founded in 2001 in Denmark.

Origins [ edit ]

In 1998, in Copenhagen, Denmark, University of Copenhagen alumni Thomas Albert, Jakob Christensen, Peter Christensen, Ole Sas Thrane, and Michael Seifert founded Pentia A/S, a systems integration company that focused on implementing websites built on Microsoft technologies. At the time, building and managing websites required the expertise of a programmer or developer. Thrane and Christensen devised and patented a set of procedures for building and managing websites[1] and turned their invention into a content management system product.

In 2001, Sitecore was spun off as a separate business entity that initially sold content management systems in the Danish market. However, the company has grown into a global provider of customer experience management software targeted primarily to corporate marketing departments and marketing service providers.[2]

Acquisitions [ edit ]

In July 2011, Sitecore acquired the development team and the intellectual property of Pectora, a provider of web publishing solutions[buzzword] for deep integration with print-based projects.[3]

In November 2013, Sitecore acquired the assets of from Smith (formerly Ascentium) and took responsibility and ownership for developing, marketing, and selling Commerce Server, a former Microsoft product.[4]

In July 2014, Sitecore acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider and introduced its social media marketing suite, Sitecore Social.[5]

In 2015, a portion of Sitecore's operations moved to Marina Plaza in Sausalito, California.

In October 2018, Sitecore announced acquisition of Stylelabs, a marketing technologies software vendor, and stated its intent to incorporate Stylelabs' digital asset management, marketing resource management and product information management applications into its Experience Cloud;[6] the acquisition was completed in November 2018.

In June 2019, Sitecore acquired Hedgehog, a digital consultancy.[7]

Leadership [ edit ]

Michael Seifert was the company's CEO from its founding in 2001 until 2017. His method for collecting human experience analytics data was awarded US Patent 8,255,526 in August 2012.[8]

References [ edit ]

  1. ^ US patent 7856345, Christensen, Jakob H. & Thrane, Ole S., "Method for building and managing a web site", issued 2010-12-21, assigned to Sitecore A/S  
  2. ^ Quackenbush, J. (4 August 2014). "Sitecore Triples Size in Sausalito Move". North Bay Business Journal. Archived from the original on 9 August 2018. Retrieved 19 September 2019.
  3. ^ "Sitecore Adds Print Media to Customer Engagement Platform via Acquisition". CMS Wire. 5 July 2011. Retrieved 4 September 2014.
  4. ^ "Sitecore Acquires to Extend .NET CXM Play". Gartner Inc. 27 November 2013. Retrieved 4 September 2014.
  5. ^ "Social media marketing from Sitecore". KM World. 14 July 2014. Retrieved 4 September 2014.
  6. ^ "Sitecore to Acquire Innovative Content Marketing Software Vendor Stylelabs" (Press release). San Francisco, Calif. and Brussels, Belgium: Sitecore. 9 October 2018. Archived from the original on 19 September 2019. Retrieved 19 September 2019.
  7. ^ "Sitecore Completes Hedgehog Acquisition". Retrieved 29 January 2020.
  8. ^ US patent 8255526, Christensen, Jakob H. & Seifert, Michael, "Method for collecting human experience analytics data", issued 2012-08-28, assigned to Sitecore A/S  
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