This article is within the scope of WikiProject Business, a collaborative effort to improve the coverage of business articles on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.BusinessWikipedia:WikiProject BusinessTemplate:WikiProject BusinessWikiProject Business articles
This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles
personalization and one-to-one is termed extreme forms of relational marketing. I am surprised that the term "induvidualization" is not included.
A downside that starting marketeers should realise...never think for the prospective market and try to decide what they should be offered. People want a choice. Use this technology wisely.
Re suggestion to merge with one to one marketing[edit]
My thoughts are to keep the two separate, the whole one to one marketing movement has gained more than sufficient notability to deserve its own page. The two concepts are related, but can stand alone.
This article is a disgrace, but as an engineer, I am not competent to even start to rewrite this.AWHS (talk) 12:00, 22 June 2010 (UTC)